TALENT DISCOVERY PLATFORM
FREE THE WORK
A holistic approach to hiring underrepresented talent.
In 2016, director Alma Har’el founded Free The Bid as a response to her own experience of the ad industry's hiring inequalities. The Free The Bid pledge prompted brands and their agencies to include at least one woman among the three directors bidding for every commercial job. These commitments led to measurable increases in the number of women creators considered and hired for major ads.
The approach to fighting systemic bias has begun to see success in the advertising industry, they are setting their sights on more expansive horizons. More industries. More forms of storytelling. More creators from more underrepresented backgrounds. More data. More minds blown. Most of all, better work.
Welcome to Free The Bid 2.0.—FREE THE WORK.